Video for Adele “Hello ” debuted on Friday, but many wondered why singer used low-tech flip-phone to make a call
Since hitting the internet on Friday, it is fair to say that the video for Adele’s new single Hello has caused quite a stir – clocking up more than 55 million hits in just 4 days.
But while fans were understandably excited about hearing Adele’s first new song in three years, one detail about the video left them puzzled – the flip phone that appears at the start.
Speaking to the LA Times, he said: ‘The real explanation is that I never like filming modern phones or cars. They’re so implanted in our lives that when you see them you’re reminded you’re in reality.
‘If you see an iPhone or a Toyota in a movie, they’re anti-narrative, they take you out of the story. If I put an iPhone or a modern car in a movie it feels like I’m making a commercial.’
How ironic, then, that including a flip-phone in the story seems to have caused the biggest distraction of all from the story of the video.
On social media fans took to sites like Twitter in their thousands to discuss the retro device.
One wrote: ‘Just watched Adele’s new video and I’m a bit emotional. All that success and she can’t upgrade her flip phone.’
Another said: ‘With all them millions and @Adele still can’t afford a new phone.’
A fan tweeted: ‘Why is @Adele still using a flip phone? No wonder it’s taken her 4 years to call.’
Director Dolan said: ‘It drives me crazy. I could see the GIFs on Twitter. I’m like, “guys, get over it. It doesn’t matter.’
Of much more significance, he added, is the phone booth stranded in the wilderness later in the video, which represents ‘being stranded in nature’.